About us. Using art direction and photography as our tools, we help brands in hospitality, wellness, and travel tell their stories beautifully.
Bringing your stories to life through exceptional photography
FURIOSO is a production studio led by Paula G. Furió, specialising in art direction and lifestyle photography for brands in hospitality, wellness, and travel.
In recent years, we’ve collaborated with hotels, restaurants, and publications to create meaningful, strategic, and visually distinctive content.
We believe lifestyle photography is the most powerful way to express a brand’s universe — capturing genuine moments, atmosphere, and emotion to connect with its audience.
From concept and image design to final production, we oversee every step with care, assembling bespoke teams tailored to each project.
Bringing together talented people is at the heart of what we do. Working closely with our clients and collaborators, we turn ideas into images that feel alive.
COMMERCIAL CLIENTS
Virtue France, Hennessy, Room Mate, Signne, Agencia LOBO, ODOS design, Levantina, Noor Restaurant, Viccarbe, Turia Märzen, Mahou, Institut Valencià de Cultura, La Marina de València
EDITORIAL CLIENTS
Lonely Planet, El País, Editorial Planeta, Stocksy United, Luster Publishing, Jot Down, Panenka, SOLO magazine, FAIM magazine, H.O.M.E. magazine, Houzz
“Furioso Studio stands out for its excellent communication, which makes each project flow naturally and easily. Their team combines flexibility and creativity, adapting to the client’s needs without losing sight of the objectives. Their art direction is impeccable, paying attention to the smallest detail to ensure high quality results. In addition, their meticulous organisation and pre-planning makes the whole process efficient and comfortable for the other professionals. Working with them is synonymous with success.”
Our services
Brand Photography Strategy
Just as your brand identity is reflected in graphic or web design, your photographic language should also express your values, philosophy, and tone of voice.
At FURIOSO, we work closely with each client to uncover the essence of their brand and translate it into imagery that connects emotionally with their audience.
This service is designed for both emerging brands defining their visual identity and established companies looking to renew their image to reach new goals.
We have developed brand photography strategies for Cerámica A Mano Alzada and Cerámicas Ortiz, among others.
Lifestyle Photography Production
We believe lifestyle photography is one of the most powerful ways to express a brand’s universe — its values, identity, and the experiences it creates.
Through natural, carefully crafted imagery, we capture moments that feel real and aspirational, helping audiences see themselves within your world.
For each project, we assemble bespoke teams of creative professionals to meet your specific needs with precision and artistry.
This service is ideal for hotels, restaurants, spas, and any brand where customer experience is at the heart of its identity.
Explore our Ramirez Flats and Oxigen Menopausal Wellness to see this approach in action.
Lifestyle Product Photography
Unlike traditional product photography, which focuses on technical qualities such as materials, finishes, or scale, lifestyle product photography captures your products in context — being experienced by your ideal customer.
This approach helps convey not just what your product is, but how it feels to use it — the atmosphere, the emotion, and the story around it.
We create bespoke teams for each project and can manage every production detail, including set design, prop sourcing, and set builds.
For The Inventory candle collection candle collection, we curated the perfect locations in Paris to bring their story to life — and simply packed our bags.
How we work
Brand photography strategy
Typical timeline: around two weeks, depending on the project’s scope and depth.
Every collaboration begins with understanding your brand — its goals, values, and visual potential.
This phase establishes the foundation of your photographic identity through a strategic and creative process that includes:
brand briefing and business goals // audience and channel analysis // a visual study of competitors and references // the definition of your photographic design and strategy: concept, treatment, tone, integrations and applications.
At the end of this phase, we deliver a comprehensive Brand Photography Dossier, outlining all visual and technical parameters.
This document can be shared across marketing, design, and communication teams, as well as with external collaborators such as photographers, designers, and community managers, ensuring visual consistency across every touchpoint.
Photography Production
Typical timeline: between two and five weeks, depending on the project’s complexity.
Phase One — Art Direction
Each production begins with a clear art direction that aligns strategy with emotion.
In this phase, we translate the brand’s photographic strategy into a tangible visual concept through:
a detailed project briefing // campaign goals // audience and channel analysis // visual study of references to refine tone, atmosphere, and narrative.
From there, we develop a creative proposal that defines the concept, aesthetic treatment, and production guidelines for the entire project.
This stage ensures that every image created is cohesive, purposeful, and true to the brand’s essence — setting the visual foundation for the shoot.
Phase Two — Production
Once the creative direction is defined, we move into production — where ideas take shape.
This phase involves careful organisation and attention to every detail to ensure that the shoot runs seamlessly and reflects the established visual concept.
Our process includes: timing and planning // technical visits and location recce // set design // props sourcing and set build // casting // equipment rentals // logistics coordination.
Each element is managed with precision and artistry, bringing together the creative team, locations, and resources needed to make the concept a reality.
Phase Three — Photoshoot
This is where everything comes to life.
During the photoshoot, we bring together a tailored team of creative professionals, each contributing their expertise to achieve the desired atmosphere and visual harmony.
Depending on the project, our team can include photography and videography, lighting specialists, model management, styling, makeup and hair, and food styling.
We oversee every detail on set — from composition and light to rhythm and mood — ensuring that each image reflects the brand’s vision with authenticity and elegance.
Phase Four — Post-production
The final stage brings polish and cohesion to every production.
Our post-production process includes photo and video editing, retouching, and file adjustments, ensuring consistency in tone, color, and atmosphere across all deliverables.
Once approved, all materials are delivered digitally, prepared for multiple formats and platforms — ready to be used in campaigns, publications, and online communication.
This phase ensures that the final result not only meets technical excellence but fully embodies the visual identity defined from the very beginning.
